Getting a new website is a fun and exciting process.
It’s often a new chapter for your business and your professional self.
Your website allows you to reach more potential customers, convince them to do business with you and convert them to loyal buyers of your translation and interpreting services. Despite it being an exciting new opportunity to showcase your work and a great marketing tool, some people find the “getting a new website” process stressful.
If you’re one of them, you may be thinking along the lines of – “what if I don’t get it right?” “what if my clients don’t like it?” “how do I get website visitors?” “how can I be sure that it is worth the investment?” or “I don’t even know where to start”.
The good news is that with websites, just as with translation process, the prep and research are key to producing the best result. Even if you won’t be taking care of the design part yourself and feel like leaving it to the professionals – there are steps you can action right now to ensure a smooth design process and fruitful investment.
The person who knows your business best is you, so while you may not have all the techy skills to make a website (and if you do, that’s awesome!), you have a unique insight and knowledge of your business that when shared and organised, can let you reap the rewards in the long run.
Okay so let’s get down to details!
Here are 8 things that will help you go through the process of getting a new website unscathed and get the most out of your new online shopping window 🙂
1. Prepare a brief
2. Look into your business and adjust the goals
3. Invest in website content
4. Know your audience
5. Put customer in the centre
6. Project trustworthiness
7. Get a good domain and hosting
We have prepared a free handout for you, describing all of the points above in more detail. We hope you will find it useful when working on your new online presence! You can subscribe to our Websites for Translators newsletter and download it in a sidebar to your right and on the homepage here:
And if you have any questions just let us know!
Warm wishes from London,