Person focused, straightforward, easy to navigate. That’s more than three words, sorry!
I decided to get a professionally designed website because, in my opinion, it is mandatory for businesses nowadays. Businesses are expected to have an online presence as more and more business is carried out online, and the internet is the first port of call for most people when searching for services they require.
A professionally designed website is like an enhanced business card that allows you to make a good first impression on potential clients. I believe it gives my business credibility, enhances my professional image and inspires confidence in my services. At the same time, the website is a source of information about my services that is always accessible, and potential clients can consult it whenever it suits them and as often as they like. I think websites are especially important for businesses that are home based, like freelance translators, because it provides the same function as a shop window where you can promote your services.
The website can be used instead of a CV or in combination with a CV when looking for new customers, and I always refer new contacts to my website. It has allowed me to tell a story about myself and showcase my abilities and experience by writing about them, as well as including testimonials and images. I have not mastered the art of blogging yet, but I have written a couple of posts, ran a small prize draw and shared some information in the ”News” section of my website that should be of interest to potential customers. I then used these posts to draw attention to my website and reach a wider audience on LinkedIn and Facebook. By updating the website in this way, I hope to improve my Google ranking over time and also provide an added service to potential customers.
I have not had the website that long, so I have had only a few comments, saying it is easy to navigate and visually pleasing.
Yes, I enjoyed the website building because it’s a creative process and it really forces you to think about what image you want to convey of yourself and your business. It makes you focus on what services you want to provide and how, and what is unique about your work. Although I didn’t really go into brand building, I believe simply by having a well designed website you are already in the process of creating a professional image and brand. I probably will take the branding process further in future.
Follow Simona at her professional FB page Simona de Logu.