Short interviews with website owners! - Sara Colombo

Short interviews with website owners! – Sara Colombo

  • Posted by: Meg
  • Category: Blog

Did you go through the website building process yourself? Or maybe you would like to but are unsure about where to start? Read on to see what Sara Colombo of Sara Colombo Translations has to say about her website, vibrant brand and the creative process. Thank you Sara!

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1. How would you describe your website in three words?

Clear, informative, creative.

2. Why have you decided to have a website in the first place?

When I started out as a freelancer I only had a blog on Blogger that I slowly updated and enriched with a simple CV. I wanted to mix blogging with my professional profile but quickly realised that if that was the ultimate goal, a domain and a custom made design had to be created, and immediately.

A website is like your online portfolio: it’s the place where people learn more about your skills and talent and decide weather or not they will buy from you or your competitors. A translator is a professional working with a variety of different clients and needs a strong online presence that will make it easier for its target market to find him/her and learn more about the offered services.

3. How does it help you market your services?

My website is the foundation of my online presence: almost everything starts from there, from blogging to pricing, events and ideas. It is the place where both my clients and my colleagues get updates from my business and the industry and it also contains tips and ideas for small businesses. It’s a resource, and marketing is about going the extra mile to help your customers’ progress and grow with your expertise.

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4. Do clients notice your website, do they make comments about it?

Yes they do, I think most has to do with a good use of SEO and a couple of copywriting tricks. And they are generally satisfied. My brand colour is catchy and they are immediately drag to the logo and design elements, which are often described as ‘professional’, ‘bold’ and ‘creative’.

5. Did you enjoy the website building process / brand building process?

Despite my passion for marketing and communication, I am not a huge branding fan. I like advertising, creativity, creative brainstorming, photography and writing but logo design is not my cup of tea. Indeed, I am more on the ‘hang meaning to your logo with your actions’ side than ‘create a logo that will speak alone’. So the design process was all about choosing rather than visualising, but the website creation process has been a totally different story.

Screenshot 2014-07-18 18.10.32It takes a lot of creative brainstorming, organisation, research and planning, but also practical skills that I think I have, and loved to hone with the help of Meg and her team. I totally adore research; so doing the creative part with ideation, brainstorming, naming and research was been really fun and enriching.

I am a very open-minded person with lots of ideas who loves to collaborate with interesting and inspiring people: I like exchanging ideas, analyse websites and even play with HTML. You can say I am a nerdy bird with pink glasses and a soft spot for creative projects, and Meg helped me a lot to put everything into practice with her ideas, perspective and knowledge.

6. What benefits does having a website have? Give three main.

Show your skills, get to the right market and build trust.

Follow Sara at @sc_translations for plenty of valuable updates on translation, marketing and healthy lifestyle!

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