Professional | Straight-forward | client-focused
My website is the main pillar of my marketing plan. I like to say that it is in my website where magic starts. A well optimised website makes your business visible on the Internet; it makes you stand out of the crowd. In addition, I use my website to provide all the information that my clients need regarding any translation/interpreting assignment, from prices to the working method that I use and what services I provide. I also use my blog to provide tips to translators and interpreters about business and marketing. I think it is one of the best ways to build an audience for your website.
Of course. They normally find my website on the Internet, but I also refer to my website when I contact any potential client.
Most of my clients say that they were impressed with my website and that professionalism makes them opt for my services. I think that a good website focused on your client needs has a very significant impact on the decision of potential clients.
One of the main aims that I wanted to achieve with my website was to consolidate my brand. A good website is a powerful branding tool that can boost your business. That is why I wanted to invest in a quality website and in an appealing logo design. This helped my clients to recognise my services and most of them made very positive comments about it. I think that they’d rather rely on translators willing to invest in their businesses.
On the other hand, I also noticed that I was more visible on the Internet. Some new clients or potential clients contacted me via the contact form in my website. If you invest time in getting your website SEO-optimised and focusing your website on the needs of your clients, your website can be a powerful tool to reach new clients and business opportunities.
I wouldn’t say it is easy, but it can make things easier. Since I have my website, one of the first thing I do when I am contacting potential clients is to invite them to visit it, so they can get more information about my services if they are interested, and it tends to give good results.
I also invested time in improving SEO in my website to rank higher in Internet searches. Thanks to this, I managed to reach new clients that found my website by googling different key words.
Apart from writing a blog, I tend to be very active in different social networks such as Twitter, Facebook or LinkedIn. I use them to provide content of interest to my followers and promote the content I publish on my blog. I also try to collaborate with different blogs and magazines as much as I can; I am always up to new collaborations! I think that every business needs a good online marketing strategy to survive on the Internet.
In the “real world”, I always carry my business cards with me. You never know when you may have a chance to meet a potential client. I also try to attend different events related to the translation and interpreting industry and related to my fields of expertise as well. I went to a powwow a couple of weeks ago in Edinburgh. It is always a good chance of networking and getting to know some colleagues.
Follow David at @dmiralles_cl.